The numbers worth watching
Link-in-bio analytics come down to a handful of figures. Each one answers a different question, and none of them means much on its own.
| Number | What it counts | The question it answers |
|---|---|---|
| Views | Times your page was opened | Is my bio sending anyone at all? |
| Visitors | Distinct people, each counted once a day | Is that many people, or a few people many times? |
| Clicks | Taps on each of your links | What do people actually want from me? |
| Click rate | Clicks divided by views | Does the page do its job once someone arrives? |
| Sources | Where each visit came from | Which profile or post is worth my time? |
Click rate is the one people skip, and it is the most honest of the lot. If 400 people open your page and 20 tap anything, your bio is doing its job and your page is not. Move the link people came for to the top, cut what nobody taps, and watch the rate rather than the raw clicks.
Where your visitors came from
A good tool reads the referrer, the site a visitor arrived from, and sorts visits into sources: Instagram, TikTok, X, Google, other sites by name, and direct.
Direct is a catch-all. It holds people who typed your address, scanned your QR code or opened it from a chat, plus visits from apps that do not say where the link was tapped. A large share of direct visits is normal for a link-in-bio page, and it is the reason UTM tags exist.
UTM tags, without the jargon
A UTM tag is a label added to the end of your own address. It changes nothing about where the link goes. It only tells your analytics where that copy of the link was posted, so two placements on the same app stop blurring into one.
- utm_source: the app or site, such as instagram or youtube.
- utm_medium: the spot within it, such as bio, story or description.
- utm_campaign: what you were promoting, such as new-single or summer-merch.
Put a question mark after your address, then the tags joined by ampersands: noiz.bio/yourname?utm_source=instagram&utm_medium=story&utm_campaign=new-single on the story sticker, and the same with utm_medium=bio in your bio. Now the story and the bio are two rows in your report instead of one.
Tag the links people tap, not the addresses they type. An address in your TikTok bio text or read out in a video should stay short. The tags belong on stickers, buttons and link fields.
Read the numbers honestly
The biggest number is not always the true one. Three things inflate link-in-bio stats:
- Link previews. When someone pastes your address into Discord or WhatsApp, the app fetches your page to draw a preview card. That is a robot, not a reader.
- Refreshes. One person reloading your page five times is one visit, not five.
- You. Every time you check your own page, you add a view, unless the tool knows it is you.
A tool worth trusting filters these out and tells you how much it removed. Noiz leaves out bots and preview crawlers, repeat views and clicks inside a short window, your own visits and your dashboard preview, and a line in Analytics says how many events were left out and why. The numbers that remain are smaller, and they are the ones you can act on.
Turn numbers into changes
- Compare like with like: this week against last week, not a launch day against a quiet Tuesday.
- Change one thing at a time, such as the order of two links, then give it enough visits to tell.
- Retire links nobody taps. A link that nobody wants still takes space from one somebody would.
- Time the links that only matter for a while. On Noiz a link can appear and disappear on a schedule, so a drop goes up the minute you announce it. Scheduling, hiding and archiving shows how.
If you want ideas for what deserves the top spot in the first place, link in bio examples walks through pages for musicians, streamers, artists and more.
Analytics on Noiz
Analytics is part of the free plan on Noiz, and there is no paid tier of it. It shows views and visitors, clicks and click rate for each link, plays for the videos and songs that play in your page, sources, devices, countries and your UTM campaigns, for today or for ranges of up to 90 days, each compared with the period before.
It is counted on the server, without cookies. No IP address is stored: a visitor is recognized by a hash that changes every day, so nobody can be followed from one day to the next, and you see totals and trends rather than people. Profile Analytics covers exactly what is counted and what is left out.
Questions
- Can I see who clicked my link in bio?
- Not as individuals on Noiz, and that is deliberate. You see how many people visited and clicked, where they came from and on what kind of device, but there is no per-visitor view.
- What is a good click rate for a link-in-bio page?
- There is no universal figure, because it depends on how visitors arrived and what you asked them to do. Compare your page with itself: week against week, and link against link.
- Do UTM tags change where my link goes?
- No. The page opens exactly the same. The tags only tell your analytics where that copy of the link was posted.
- Why are my numbers lower than I expected?
- Usually because link previews, refreshes and your own visits were filtered out. On Noiz, a line in Analytics says how many events were left out and why.
- Is link-in-bio analytics free?
- On Noiz, yes: Analytics comes with the free plan. Some tools keep deeper analytics for paid plans, and link in bio pricing compares what they charge.
Sources
About Noiz
Noiz is a customizable link-in-bio and creator-profile builder for artists, gamers, streamers and VR communities. The free plan has no time limit, and Premium is €4.99 once, with no subscription.