What you get
Dashboard → Analytics, filtered by Today, 7 days, 30 days, 90 days, or since 90 days. Analytics events are kept for 90 days, so no range reaches further back than that: your public view counter is separate and does count for the lifetime of the profile.
- Views and unique views
- Clicks, unique clicks and click-through rate
- A trend chart you can switch between views, clicks and CTR
- Top links, with each link's own clicks and CTR
- Traffic sources: Instagram, TikTok, X, Google, direct, and named referring domains
- Devices, split into mobile, tablet and desktop
- Top countries and regions
- Campaigns, grouped by the UTM tags on the links you shared
- A comparison against the previous period, so a number arrives with a direction
Analytics is free. There is no paid tier of it.
What counts as an event
Two things only: a profile view, and a link click. A view is counted once per page load, so a refresh is a new view and React re-rendering is not. A link that plays in the page (YouTube, Spotify or Twitch) records no clicks: the player is there when the page opens, so there is no tap left to count, and what happens inside another company's player cannot be seen from your page.
What is excluded
- Bots and social-preview crawlers: about fifty user-agent patterns, from Googlebot to Discord's link unfurler to headless Chrome
- Your own views, unless you turn on Include my own views. Ownership is proven by your signed-in session on the server, not claimed by the browser
- Your live preview in the dashboard, which is never counted at all
- Duplicates inside a rolling window, and events from a visitor firing far too many too fast
A Traffic quality panel appears above the numbers whenever anything was excluded, and says how much of each kind. The point is that your figures are the ones you can act on, not the biggest ones we could show you.
How it stays private
Measurement is server-side and cookieless. Nothing is written to your visitor's device, no cookie, no local storage entry, no identifier.
- IP addresses are never stored. A visitor is identified by a SHA-256 hash of their IP, user-agent, the profile, today's date and a secret salt, which cannot be reversed, and which changes every day, so it cannot follow anyone across days either
- The user-agent itself is stored only as a hash; what we keep in readable form is the coarse device type, browser and OS
- Country and region come from the network edge, not from a lookup service
- You see totals and trends. There is no per-visitor view, and no way to build one
How a visitor opts out
The privacy notice has Turn off measurement, or Settings with a Measurement switch. Either one stops measurement for that browser immediately, on every noiz.bio page including creator profiles. Privacy choices in the site footer reopens it at any time.
Measurement is opt-out rather than opt-in, and the privacy policy says so in the same words: it stores nothing on the device, hashes the IP before writing it and only ever produces aggregates, so it runs on legitimate interest.